Crafting your Competitive Edge in Poker
Strategic consultancy helping poker operators and startups grow with clarity, precision, and real-world experience.
Senior poker advisory, built on real operational experience.
Led by Clodagh Keogh Hansen, Edgecraft brings two decades of hands-on experience across online poker, B2B poker networks, live events, product, marketing, operations, payments and regulatory environments.
We work best with founders, operators and investors who need clear thinking, practical execution and honest strategic advice.
What we do?
We help poker businesses scale through strategy, analytics, and execution — bridging expertise and action.
Marketing
Innovative Strategies to Grow Your Brand
Event Mangement
Seamless Planning for Memorable Experiences
Project Management
Efficient Execution for Complex Initiatives
Analytics
Data-Driven Insights for Smarter Decisions
Product Mangement
Maximizing Value from Concept to Launch
Poker Room Management
Expert Oversight for Player-Centric Operations
Licensing
Navigating Regulations with Confidence
Payments
Streamlined Solutions for Smooth Transactions
Game Integrity
Ensuring Fair Play Across All Platforms
The edgecraft difference
Two decades in poker and iGaming have taught us that clarity beats complexity.
Edgecraft combines strategic insight, operational depth, and a pragmatic approach to deliver lasting impact.
Expertise & Credibility
Pragmatic & Data-driven
Collaborative Partner
Trusted by leading operators and poker innovators
We have supported brands across the US and Europe — from emerging startups to established operators.
